Strategic PR
A clear public relations strategy and outreach plan built around your goals.
- Positioning and story angles that hold up under scrutiny
- PR plan and outreach priorities
- Key messages, boilerplate, talking points and pitch angles
Full Service Communications Agency · Puerto Rico · US
We bring light to your brand.
How people feel about your brand matters. We put your brand in the right light through strategic communications, public relations, digital and reputation management that turn perception into advocacy.
About Lucenti
Built for the moments that shape trust.
Lucenti Strategy is a strategic positioning firm.
We connect messaging to real actions, including how you show up for your community and the people your brand affects. We keep the work direct and the decisions clear, so your team stays aligned and your brand stays steady.
We listen to your stakeholders, measure what they feel and think, and act with communication that earns support. From messaging to meaning, and from meaning to action.
Attention is easy. Trust is earned.
- Proactive · plan before pressure hits
- Joyful · energy and care for serious work
- Resourceful · the simplest path that works
- Agile · adjust fast, keep the message
- Solutions-driven · every step advances trust
Services
From attention to advocacy.
Public relations, reputation management, crisis communications, media relations and strategic communications for organizations and leaders in Puerto Rico and the US.
Reputation Management
Online and offline reputation support that protects trust and reduces risk.
- Monitoring and issue triage: what matters, what doesn't
- Response guidance and message control
- Trust signals to fix first, and what can wait
Media Relations
Makes your story timely, credible and ready for outreach.
- Pitch drafting and outreach strategy: who, why, when
- Press kit essentials: bio, boilerplate, key messages
- Interview prep and spokesperson coaching
Crisis Management
A calm plan and clear messaging when the pressure is on.
- Situation assessment and first-response statement
- Stakeholder communication and internal alignment
- Crisis playbooks and response protocols
Communications Strategy
Aligns your message across teams, channels and the moments that matter.
- Message architecture: key messages and proof points
- Audience and channel plan tied to your priorities
- Internal and external alignment
Social Media & Digital Footprint
Social media management that keeps your message consistent.
- Content themes, post types and an approval rhythm
- Campaigns tied to launches and visibility goals
- Community guidelines and reputation-aware moderation
Branding
Brand positioning that makes your message consistent and recognizable.
- Brand positioning and narrative
- Voice and messaging guidelines
- Foundations your team can use everywhere
Multimedia
Turns your story into formats people actually consume.
- Content concepts, creative direction and format planning
- Video, image and podcast-ready assets
- Specs built for web, social and press
The Strategic Positioning Engine
Listen. Measure. Act.
We focus on outcomes, not outputs. Every engagement runs through the same three moves, so decisions rest on what your stakeholders actually think.
STEP 01
Listen
We gather what stakeholders are saying about you across every channel where opinions form.
MediaSearchSocialReviews
STEP 02
Measure
We track how perception moves, so you know what is working and where trust is at risk.
SentimentReachCredibilityImpact
STEP 03
Act
We build the messaging, response plans, content and media strategy that move perception into advocacy.
MessagingResponse plansContentMedia
Who We Serve
Communications that create advocacy.
Founders and executive teams, mission-led organizations, public-facing brands, high-scrutiny industries and teams entering a new chapter.
Leadership Teams
You are responsible for alignment, clarity and calm.
Messaging built for real conversations, stakeholder plans and talking points, so leaders speak consistently without sounding scripted.
Companies in Growth or Transition
Expanding, merging, repositioning or entering new markets.
Positioning people understand quickly and storytelling grounded in substance, so trust grows with you.
Mission-Led Organizations
You serve people. Your brand should prove it.
Values tied to measurable outcomes, stakeholder listening and advocacy that builds lasting community trust.
High-Visibility Brands Under Pressure
Some opinions are fair. Some are loud. Both matter.
Crisis messaging, reputation protection and structured communications that keep control of the story and set clear next steps.
When clients call us
Most engagements start at a turning point. Assessment calls are available the same week.
RetailFintech & PaymentsManufacturing & Local BrandsHealthcareCPG DistributionNonprofits & Foundations
- Market entry or repositioning
- Growth messaging for sales, hiring and partnerships
- Leadership changes
- Public questions about decisions
- Community issues affecting the business
- Rising media attention
- Signs of trust erosion
- Launches and expansion
Recognition
Trusted when it counts.
20+Years in public relations and communications
50+Awards received
PR NewsCommunity Relations Professional of the Year
ABAAmerican Bankers Association Social Impact Award
Founder
Lucienne Gigante
CEO & Founder
A communications and PR strategist with more than two decades of experience in public relations, reputation management, crisis communications and strategic communications.
Lucienne founded Lucenti Strategy in 2021 to help brands communicate with purpose and earn genuine support by connecting messaging to meaning, and meaning to action. Her focus is message clarity, leadership communication and media readiness, with a calm, practical approach to complex moments.
FAQ
Questions we hear often.
Don't see yours? Send it with the contact form and Lucienne will reply directly.
What does Lucenti Strategy do?
We help leaders turn public perception into trust and advocacy. We listen to stakeholders, measure sentiment and build clear communication plans: PR, reputation management, crisis communications, media relations and strategic communications.
What makes Lucenti different?
We focus on outcomes, not outputs. Everything we produce is tied to a measurable shift in how people perceive and support your brand.
Do you work outside Puerto Rico?
Yes. We work with clients in Puerto Rico and across the United States.
Can you help during a crisis or with reputation repair?
Yes. We provide response plans, first statements, stakeholder communication and media guidance. Urgent crisis support is prioritized.
What does reputation management include?
Monitoring, messaging, response planning and handling negative press, reviews and search results, plus practical steps to strengthen trust signals over time.
When do I need crisis communications?
When you face negative press, social media backlash, an incident or legal exposure. The earlier we are involved, the more options you have.
How much does a PR agency cost in Puerto Rico?
It depends on scope, urgency and deliverables. We offer one-time projects and monthly retainers, scoped to your timeline and the level of support you need.
How long until we see results?
Messaging improvements show up in weeks. Coverage and reputation gains typically build over months.
How do we get started?
Book a strategy call to review your goals and risks. Assessment calls are available the same week.
Contact
Let Us Handle That.
Tell us what's happening. Set up a call with us.
Email
info@lucentistrategy.com
Instagram
@lucenti_strategy ↗
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@lucenti_strategyInsights on reputation, crisis communication and PR, plus the stories we help tell in Puerto Rico and the US.
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